What if facebook isn so special

Create an Ad chevron-down chevron-down Create a Page. Create a Page. Create an Ad. All Business Goals. Boost your presence online to help raise awareness for your business. How to Build Brand Awareness 1. Complete these steps before you begin.

Find out more. Create an online presence. Get started. Step 1 Engage your community. Plan What to Post on Instagram. Step 2 Build deeper relationships. Live Broadcast with Facebook. Learn more. Let customers connect with Groups. Go Live With a guest as a page. Launch a live event.

Engage With People and Build an Audience. Go live on Instagram. Step 3 Reach more people. Boost any post to reach more people. Create Ads from Your Facebook Page. Personalized Plan Get marketing guidance tailored to your goals. This free content calendar template is one way to stay organized; the Hootsuite Planner is another great resource. For more strategic planning ideas, check out our post on how to create a social media marketing plan. Expert tip: give a little extra love to your Facebook Page cover image.

This is the first thing people will see when they visit your Page, so it better look good! One easy way to help people find your Facebook Business Page is through cross-promotion. Help people who are already interacting with you on other platforms find you on Facebook by linking to your Page in your email signature and newsletter, and incorporating Facebook Like and share buttons on your website or blog.

Posts that are valuable and entertaining will hopefully! You need to be engaged, too, if you expect your followers to be. Responsiveness is a highly valued attribute of brands, so get chatty. Reply to every message and comment, answer questions, and keep content up-to-date.

In fact, you should be scheduling a regular audit of your Facebook Page to check for and remove any outdated content. Your About section should always be accurate, up-to-date, and on-brand. You can find more detailed strategies in our guide to getting more Facebook Likes and this list of little-known Facebook tips and tricks. In simpler terms, Business Manager is a tool that allows you to manage your organic and paid Facebook posts.

It also allows you to work effectively with team members and outside contractors and agencies. In a way, Groups are like the online equivalent of your favorite coffee shop or community center. They are digital spaces for people to share information and ideas… and hopefully, a passion for your brand. With 1. But if people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand.

Lucky you! Facebook users exchange 20 billion messages with businesses every month. Twenty billion! One surveyed Facebook user said he would only wait 10 minutes for a response before moving on to another brand. The solution to these expectations? Chatbots: automated response tools that are always on to help an interested customer, like this one from Booking.

To set up your own Facebook chatbot, check out our step-by-step guide to creating a Facebook Messenger bot. So you crafted the perfect post: the wording is just right, the imagery is outstanding and the question is super engaging. You might be surprised by the percentage of followers your organic posts will likely reach :. Sometimes, your great content just needs a little boost. Fortunately, you can extend your reach without breaking the bank using Facebook Ads.

Like traditional advertising, a Facebook ad is content you pay to share with a specific, targeted audience. The goal is to get your brand in front of the right eyeballs, whether your goal is to build brand awareness, engagement or traffic.

For detailed steps to launching a targeted Facebook ad campaign, check out our complete guide to advertising on Facebook. As soon as you place it on your website, the pixel will start collecting data. Successful Facebook marketing requires maintenance: this is not a set-it-and-forget-it situation.

Social Good. Find a Business Partner. Create an Ad chevron-down chevron-down Create a Page. Create a Page. Create an Ad. Case Studies Stories like these inspire and motivate us. See how businesses like yours are growing with Facebook marketing. Multinet Up Boosting high-value commercial leads with WhatsApp.

PcComponentes Assisting customers with a WhatsApp-run digital assistant. Qublix Games Boosting in-game purchases with Facebook app event optimization.

LG Electronics Sharing laundry tips and awareness with Messenger. Clinique Launching a global skincare product with Facebook and Instagram video ads. Next Page. Start telling people about your business. Was this page helpful? Facebook Pages. Instagram Profiles. Facebook Ads. Next, Facebook will suggest you add a cover photo. A cover photo is the large, horizontal image that spans the top of your Page.

The official dimensions of a cover photo are x pixels. Press "Save". That way, if your cover photo highlights a new parka, they can seamlessly jump to your winter product line to buy. Finding the right balance between a cover photo that is both visual and simple can be a challenge. Try going with an abstract image or pattern to catch the eye, or a landscape shot with your product as the focal point.

Often, the best cover photos are the ones that use negative space to their advantage. Your Page is starting to come together with some beautiful imagery. Add one to two sentences or characters max about your business. This description will appear both on your Page and in search results, so keep it descriptive but succinct. The last step on the welcome menu is to create a username for your Page.

By picking thebostoncoatcompany for my sample Page, people can automatically visit my Page at fb. For example, every Facebook user has a vertical navigation bar to the left of their News Feed. Remember how Facebook creates business Pages separate from personal profiles? One benefit of this is so multiple people from an organization can edit and post from the Page without sharing login credentials.

But that also means you need to designate who has what levels of editing access. There are a few options when adding a collaborator:. For example, you could choose to get a notification every time there is activity or just get one notification every 12 to 24 hours. One of the top benefits of having a Facebook Page for your business is the ability to attract an audience you might not have been able to reach with a traditional website.

Starting in December , Facebook allowed Pages to include a call-to-action button at the top of the Page. You can choose from an array of choices depending on if you want view or book a service, get in touch, make a purchase or donation, download an app, or simply learn more.

Click "Next" and choose a link for the CTA to lead to, such as your homepage, Messenger, a landing page, or a video. Want to take your business Page to the next level? Add custom tabs to tailor what content users see when they visit your Page. You can choose to use Facebook's default tabs, or you can add additional ones. You can also create a custom app via the Facebook Developer portal. Have you ever noticed a tiny gray or blue check mark next to the names of some businesses and brands?

Depending on how you categorized your Page, you could be eligible for a verification badge. A blue badge means that Facebook has confirmed an authentic Page for a public figure, media company or brand. Agray badge means that Facebook has confirmed an authentic Page for a business or organization.

A verification badge is by no means necessary, but it does add a sense of authority to your Page and business. This could be particularly important for businesses in ecommerce or online services looking to build trust with potential customers and initiate transactions online. To ensure you're eligible, confirm that your Page has a profile picture and cover photo.

You'll receive a call with a verification code. The blue check badge is only available to some public figures, celebrities, and brands.

Of course, you want your Facebook business Page to be successful. However, what success looks like on social media will vary based on your business goals. Your top focus could be launching new products, building awareness, driving sales, or collecting leads.

If you need Page likes to master Facebook marketing, that brings up a good question: Why not just buy them? And for some, it may seem like a quick and easy way to make your business look credible. However, the issue lies in where these likes actually come from. Companies that sell likes use click farms, fake accounts, or even compromised accounts to reach the promised number.

Remember: Not every Facebook post shows up in the News Feed. When Facebook decides what to include, the algorithm looks specifically at engagement rates — not your total number of fans. Over time, the lack of likes and comments on your posts due to unengaged or fake fans compared to the number of Page likes you have could prevent your content from being seen. The average user will likely also question your credibility with such a discrepancy.

They won't hesitate to shut down your Page without warning. Include an overview of what your business offers, proper categories, and a link back to your website.

Here's HubSpot's "About" section as an example. From your Page's main screen, check out the section titled "Know friends who might like your Page?

Spammy Facebook marketing does more harm than good. Encourage them to share it with their own Facebook friends or include the unique link in their email signatures. Employees in departments like sales, customer service, or HR who consistently email people outside your business are often a great fit. Finally, be active. The best way to gain Page likes is to build an engaging community.

Post helpful or entertaining content that your followers will want to like and share. Respond to messages quickly and interact with comments on your posts. Include social media follow buttons on your website and blog to make it easy for your audience to connect with you on Facebook.

You can also use a Page plugin to easily embed and promote your Page on your website. Facebook will build the iframe code that shows a feed of your latest posts. That way, visitors can like and share your Page without ever leaving your website.

Have a brick-and-mortar business? Think of creative ways to let your customers know you have a Facebook presence. You could even run a promotion where people get a discount if they like your Page on the spot from their mobile device. Ecommerce businesses can do likewise. Sharing your Page from your other social media accounts is another option, as long as you do it sparingly.

When it comes to Facebook marketing , posting content is the core function of the job. Without a consistent flow of content, your Page exists solely as a source of information for people who are already aware of your brand. Users discover your content and may choose to like your Page to continue the relationship. Over time, their trust in your brand increases, hopefully enough to make a purchase. From this field, you can also add a photo or video, tag a product or location, run a poll, or schedule or backdate your post if you so choose.

Posting an image is always a great choice, especially since Facebook posts with images see 2. As we covered in your Page setup, there are a few types of images you can post to Facebook, each with their own size specifications:. One of the easiest ways to start populating your Facebook Page with content is to share the blog posts you publish. To post a link, begin the same way you would create a text post. Write a sentence or two and paste in your link. Before you publish, go ahead and delete the link to make your post look more clean and professional.

By this point, the blog post should auto-populate below the white box with the title, meta description, and image. Speaking of, remember to include a compelling meta description with each blog post you write. Facebook automatically pulls this in to describe your link. In fact, a Facebook exec predicted the social media platform will be all video by Select the file from your computer.