Tim francis what was it all about

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I have two little kind of rabbit holes I want to go down real quickly. And then, I do want to talk a little bit about your Great Assistant program and give people an idea on that one. One question I have, and this is something that I know is sort of a common objection when it comes to initially delegating and starting to add team members is I know a lot of people are afraid to sort of add a new expense to their business.

I now need to go get an assistant. And how about for you Joe? What was the moment for you? Joe : I think the big thing, and this is actually around the time we met you at TNC was I think we needed someone to wrangle not only ourselves but our team and also help us prioritize and systemize ourselves and our business a lot more.

We need someone to just, you know, kinda handle that stuff where we can kind of stay in our zones of geniuses. And so then what made it worthwhile to spend the money? Joe : That was one. I think we just, we just dove right into it because of this, the Kolbe, I think it was the understanding of ourselves first brought that up and then after we understood ourselves, Matt and I being, you know, alike in many ways, but different ways of approaching business or just day to day life.

Tim : So I think, on my path, what hit me like a ton of bricks was when I shifted from viewing my assistant as an expense to viewing my relationship with my assistant as a profit center. I said I think it would be even more effective if we could send all that traffic to a landing page that was like custom for this offer.

Are you willing to try that out? Like the way that you described getting an assistant. Took the recommendation, hired the first person that was referred to me and we got to work. We went our separate ways and I just got frustrated. So for another three months after that, I did nothing and I just went back to suffering.

Then, uh, I realized him that I could probably come back to you and ask for all your advice again. And I implemented the advice the proper way this time. And finally, I got around to doing it. And so in the next six months after that, Jimmy went on to putting an extra quarter-million dollars into his top line sales. We went our separate ways and just got frustrated.

So for another three months after that I did nothing and I just went back to suffering as a solopreneur. Then, I realized Tim that I could probably come back to you and ask for all your advice again and I implemented the advice the proper way this time.

And within six months I had not only hired a new assitant, not only onboarded them, not only trained them but I have gotten around to creating an online course that I had been wanting to create for five years. Finally I got around to doing it. And, so the next six months after that, Jimmy went on to putting a quarter million dollars into his topline sales. So what was the cost to him, you know, or what, what was the net effect of his relationship of getting a Great assistant?

I just think for everyone listening. Starting assistant as an assistant so that they can get to know you. They get to know your products, to get to know your customers and also the teammates, right? Like who are the graphic designers we can go to to get things done.

And then after that, let them graduate, you know, if they want to graduate, if you want to graduate them, graduate them into doing project management or in the case of Matt and Joe just graduate right on up to like a savior of all things operations or something like that. A Great example from our Great metaphor from a Sam Carpenter who wrote worked the system. The game is literally designed for those little assholes to come up fast and furious or with every single minute that goes by.

Tim : So what would happen if instead of being busy, I were to zoom out and say creatively, what could I do? What can I do to make all these little moles go away and I never have to whack any of them or very few of them ever again. If all I did was walk over and unplug this damn machine, these moles would stop forever.

I win. What did you do? Matt : Yeah, no, I love that analogy. So the last thing that we want to kind of dive into is the actual Great Assistant process and what, what sort of things you take people through.

Obviously, Joe and I went through the whole Great Assistant process and you know, you helped us find Shannon, our current ops manager, but what can you sort of explain that whole process and what people would do and how that whole thing works if anybody is interested in going through that process as well? Tim : Yeah, definitely. Nor do you want to, you just want a mocha frappuccino, whatever at the next window and, and, and so, there is some work for you as the entrepreneur to do.

However, the whole thing is designed to take like 95 percent of the work off your plate. And the process would be the equivalent of like 50 to hours for everything from writing the job post to hiring the person like the entire, like start to finish.

While she goes to college, like, no, no, no, no, no, no. Sister in law as well. Joe : I know. Tim : Yeah, yeah, absolutely. Brace yourself. If you are going to go post something on a Upwork or hiremymom.

Tim : The when someone goes online and they type in a work from home, they get hammered with network marketing. They get hammered with data entry.

They get hammered with fill out these surveys from home and they all just get hammered with courses from people telling them how they can become an assistant and none of those four categories are actual job opportunities to actually be an assistant.

And the first paragraph, give me three sentences on your first reason why you think you would be a great assistant for my company. Know exactly three sentences. And I want that to be red Courier, 11 point. And again, do not attach a resume. It must go to this email address and I must have the subject line.

And you know what, like, I would be as, as rigorous as to say if one character is wrong, right? Just got up a filter. You can just do all that work for percent. Yeah, percent. And also you can set up an autoresponder on that specific email inbox. Tim : And it just says, thank you for applying. Your application has been received. Thank you for your time, energy and talent for applying for this role. All the best to you. No one on my team has to manually do it.

So just delete those. So for example, um, create a birthday party event on Facebook and I need you to share that event with this person on Facebook, which is like me or Sarah or somebody like that. And I also need you to go into Google Docs and write me a procedure of how you created that birthday party event in Facebook. I get to evaluate how clear is their thinking, what caliber is their writing?

Do they know how to sequence information? So I get to reveal all of that to, you know, in, with one simple small work test. I think ours is at nine steps now. And, and on and on and on. So, so like literally every filter that we have through the process allows us to refine, refine, refine, refine, refine, who was actually making it through.

Should we interview the other two applicants? Or like go with our gut. Says this person is the perfect person. Do we feel like we have chemistry with this person? So we took care of the science of it. And, and then all you guys had to do was the last little bit to say, do we feel chemistry or not? You might as well. You might as well roll the dice at this point, right? Matt : Yeah, no, I absolutely love it. In the process for us was super simple. Process finished, you know, like that.

Then filter down and filter it down, then filter down and filter it down. Then finally get on a few calls. Just the amount of time that probably took was now completely off our plate, so it was absolutely, totally percent worth the time investment.

Is there, one of the questions we like to ask everybody, and I know this kind of feels like a really quick jump to a different topic, but I want to, I want to ask you this before we got to get off the call.

Are there any other books, I know you mentioned one book earlier in the, in the show, but are there any books that you find yourself recommending often or, you know, coming, circling back around to and reading once a year or anything like that? I thought that the perspective and some of the tools that Sam Carpenter shared and work the system was fantastic.

I, in fact, I, you know, with all due respect to Michael Gerber and the e- myth, I really think work the system is a superior book as far as being like actionable and practical and, and when you can take work the system and you can combine that with an assistant that has the right Kolbe score, you can literally have your assistant build most of the systems in your business. So in my company, we have over procedures that have been written up in Google Drive.

So that the Essentialism is a great book for that big picture. One thing by Gary Keller also in that same kind of world. Matt : Yeah.

Those are all great books now. Do you want to share those real quick and any other resources or links you might want to point people over to? And so, one of the links is tasks you can delegate to an assistant. I also include a link to the seven steps to email freedom.

Yeah, great, great. A great resource there. And then on that same website, greatest system. Joe : Perfect. This is a highly recommended. Someone else has to do it. We use cookies to serve you certain types of ads, including ads relevant to your interests on Book Depository and to work with approved third parties in the process of delivering ad content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services on behalf of Book Depository.

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