Blue label how old is it

It may be difficult for twentysomething Pappy stans to believe, but there was a time when Blue Label was the most aspirational whisky one could drink. It was around that time that the first brand ambassadors from Guinness UDV the corporate predecessor of Diageo began to key in on this demographic through market studies. When Blue Label hit the market, Robinson says, it appeared to have been developed specifically for them, though the brand would point to its history as the source of inspiration.

The brand and its famous 'walking man' logo are embedded in world culture and pioneered sports sponsorship in the s by sponsoring a motor racing Grand Prix team and other major events, especially golf. The Blue Label is packaged in a blue glass bottle and the whisky has a golden amber colour.

The nose is surprisingly subtle with distinct cereal grain imagine the husks especially and vanilla notes appearing first. Through these comes a whiff of soft peat smoke that is reminiscent of bonfire smoke.

On the palate this is very soft and silky. It feels rich and very grainy those husks again , with the beginning being sweet before turning drier. The sweet elements include vanilla, soft dried fruits imagine sultanas and raisins and honey. The dryness comes from an oaky woodiness that appears and this feels a little spicy in nature think of a woody spice like cinnamon.

There, a panel of three professional sippers blindly landed on Blue as the premiere example of non-age-statement blended scotch from all that was tasted. It was a special edition from a brand called Label 5 , which is not currently available in American markets. As for Johnnie Walker fans out there, this autumn promises to be a particularly auspicious time for their liquid of choice.

The brand is celebrating its th anniversary with a special edition Blue Label built off of malt from distilleries that existed all the way back in The year-old scotch carries whiskies from a handful of now-shuttered distilleries. Both of these limited releases speak more to the era of scotch stockpiling we now found ourselves in.

And in that regard, Blue Label truly is a relic. Your browser does not have JavaScript enabled and therefore may not display all features of this and other websites. Johnnie Walker Red Label. Johnnie Walker Black Label. Johnnie Walker Double Black. Johnnie Walker Green Label. Johnnie Walker Gold Label Reserve.