Why urban outfitters is successful

Design-wise we can look at the building and see what goes well with it. If it's a concrete box then we can do something very theatrical with it if we want. And if it is more detailed than we can clean it down. So we have that flexibility as a brand to do something like this and we can take elements of our flagship stores and put it in here and then take elements of a pop-up and then push it into our permanent stores as well.

So its great every time because every store is like an experiment. When looking at what collections to introduce to Rotterdam, Briars looked to Amsterdam and its stock mix before making an educated guess as to what will sell well in the pop-up. It can be really surprising to see how some brands work in certain cities and some don't do anything to it. But all stores seem to be very much in a Nike, Adidas and Calvin Klein moment.

Urban Outfitters needs to redevelop its customer-delight program. According to our book, this includes its promise, customer expectations, delivery and the aftermath Center and Jackson One of Urban's biggest issue is its seeming lack of care about every customer.

It is. Because of this, my first strategy would be to create an individuality campaign for Urban Outfitters in its stores. The goal of the campaign would be to raise awareness about the importance of staying true to who you are. Urban Outfitters aims to sell to people starting from their teens and into their late twenties. So, a campaign that promotes self-love is also good because Urban's target audience is at an age where being an individual can be a struggle.

In order to raise the awareness, every bag a customer receives upon checkout with have a message on it that encourages customers to be themselves. For example, these bags could have sayings such as "Be together, not the same" or "Only you can be you.

I would also implement signs around the store with similar messages, as well as merchandise with these messages. By walking into a store that is covered in motivational phrases and sayings, a customer will feel like he or she is instantly welcome and that the clothing and merchandise within the store will help them promote who they are. The campaign is a way for Urban Outfitters to say, "We've got your back.

My second strategy would to also have the campaign online. The website, along with selling its merchandise, would also encourage customers to submit stories on what makes them different and send them to the company. By having the opportunity to share their personal stories, the customers would. This public relations strategy would market Urban in a new light. They would also be using social media, where millions of their customers receive information, to showcase the personal stories while simultaneously promoting the brand.

With so much race, sexual orientation and religion conflict currently going on, the individuality advertisement campaign would come at a great time for Urban. The customer perception from service quality in general would aid in the customer expectations. Our book says that these expectations arise from a company's actual promise and customer's perceptions of service quality.

Urban would be maintaining both of these elements In today's society, it is crucial for every organization to have corporate social responsibility. It is defined as a corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare Investopedia 1. It is simply not enough for a company to sell a product; the customers want to see how that company is using its products to better the world.

Because of this expectation from external publics, my third strategy would be to get Urban Outfitters more involved. I would have Urban partner with the Human Rights Campaign. It is the largest organization working for lesbian, gay, bisexual and transgender rights in the nation.

The company needs to put more merchandise like this on the shelves to claim that they do in fact support it. The Human Rights Campaign's logo is an equal sign inside of a box. Urban could sell apparel and paraphernalia with this logo on it as well as make a statement that Urban will. Again, this shows customers that Urban Outfitters will not back down due to controversy about human rights. Instead, they will publicly support those individuals.

Customer's could also be asked if they would like to make donations upon checkout. By showing that the company is staying current on social issues and having a firm corporate social responsibility, the company again is proving successful customer expectations. The reason Urban Outfitters has sparked any controversy in the past has been based upon the apparel it is selling. This arises from an internal problem. On the corporate level, there are many people who are making the decisions about what goes on Urban's shelves.

The buyers for the company have a large responsibility. Every piece that the company either buys from another company or makes internally will portray the way the company is viewed on the whole. That is why it is crucial for those making apparel decisions to have a strong hold on ethics.

If they want to reemerge as the company that truly does care about the background of its customers, then they have to take greater precautions on what they sell. My fourth and final strategy would be to implement a training program for corporate level employees as well as employees in the store. The entire company needs to have one unified outlook for the customers. An ethical training program would allow for the employees to see how customers should be handled in the store and it would aid in helping the buyers make decisions about what can and cannot be sold.

With an improved ethical knowledge, the amount of controversy Urban Outfitters has would be decreased and the frontline employees would have a better understanding of how to serve each customer.

This coincides with our book's delivery. It says that continuous training of the front line employees is a way to keep them motivated. Millennials love to be entertained, and UO Rewards has no shortage of excitement. This enjoyable experience examples to include a variety of experiential rewards as well. Rather than simply offering discounts or samples, Urban Outfitters allows members to redeem points for Millennial-centric rewards like tickets to artist meet-and-greets, signed merch, and personalized prizes.

In addition to the variety of ways to earn and redeem, Urban Outfitters Rewards keeps members engaged by making the tracking of points simple and actionable. This, combined with details on how to keep earning and spending points, gamifies the rewards experience to keep every member on their toes. Clearly the Urban Outfitters Rewards program was created with the Millennial in mind.

As digital natives, millennials are fast adopters of up-and-coming trends and are looking for engaging brands to build deeper connections with.

That means brands who take the time to engage with them on a personal level are more likely to earn their loyalty. Urban Outfitters understands the importance of a strong brand community and leverages tools like social media to encourage Millennial customers to join, engage with, and share their brand.

With a combined social following of over 9 million people on Instagram, Facebook, Pinterest, Twitter, and Snapchat among others , Urban Outfitters is no stranger to online engagement. They use each of these channels to facilitate two-way communication that helps them build emotional relationships even from behind a screen.

By coining their own product-related hashtags and encouraging user-generated content across platforms, the retailer has truly developed an online community of fans who love their brand. Not only does Urban Outfitters build relationships by maintaining an online voice that is approachable and relatable, they also make it worthwhile for customers to get engaged with their community.

This approach has guaranteed a consistent flow of user-generated content and a stable word-of-mouth marketing strategy for their brand with minimal heavy lifting on their end. Their commitment to engaging with customers online, their relatable online voice, and encouragement of user-generated content has Millennials hooked on their brand.

A lot of this is through feedback.